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NewGonow RV Featured on CCTV's Focus Interview: Underpinned by Robust Supply Chain and Steadfast Brand Strategy, Interpreting Chinese Foreign Trade's Resilient Global Expansion
2026.05.07

NewGonow RV

On May 6th, Focus Interview on CCTV aired the special report for the first quarter of the opening year of the 15th Five-Year Plan — China's Foreign Trade: Resilient Across the Globe, Brimming With Vitality.
As a benchmark enterprise in China's RV industry, NewGonow RV (0805.HK) appeared on this national authoritative media platform as a top-tier highlight of the Canton Fair. It has become a vivid example cited in the program to illustrate where Chinese enterprises draw their confidence from in going global.


——Video clip excerpted from Focus Interview dated May 6, 2026
From April 23 to 27, NewGonow RV made its debut at the Canton Fair and immediately became the spotlight of the entire exhibition. Crowds of domestic and overseas merchants kept coming to view its classic caravan models and modular building product displays.
This scene echoes the robust performance of China’s foreign trade in the first quarter of 2026: the total import and export volume of goods trade rose by 15% year-on-year to reach 11.84 trillion yuan.
By featuring NewGonow RV on the program, Focus Interview aims to explore the underlying answer: amid an uncertain external environment, where exactly do Chinese enterprises draw their confidence from?

 

From "Strangled by Core Technologies" to "Independent and Controllable"


A few years ago, a single imported fiberglass panel could hold up the delivery of an entire vehicle, with the longest lead time stretching for months.
Unable to afford long waits or rely on overseas supplies, NewGonow opted to source alternative suppliers domestically, forcing the industrial chain to upgrade while maintaining identical quality standards. Today, the company has built a complete, self-reliant supply chain system, with all components procurable from domestic suppliers.
The most direct outcome of this self-controlled capability is a stable delivery cycle. Amid global logistics volatility and mounting supply chain pressures, NewGonow’s reliable order fulfillment has become a cornerstone of its credibility in the international market.
As commented by Focus Interview:"A full, stable and highly efficient supply chain with broad room for cooperation is no longer the experience of just one or two enterprises, but a shared sentiment across the entire exhibition hall."

 

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From "Manufacturing" to "Smart Manufacturing"


The improvement of the supply chain is not only about guaranteeing delivery, but also supporting the iterative upgrading of products.Leveraging its solid R&D and manufacturing system, NewGonow is following the development path of new energy vehicles by equipping RVs with larger intelligent interactive screens, driving the product evolution toward intelligence and electrification.
As Miao Xuezhong, founder of NewGonow RV, previously stated at an industry summit: taking new energy technology as a core driving force, reshaping the industrial landscape through electrification, fully advancing brand strategic upgrading, and achieving global market breakthroughs with one unified brand.
Focus Interview pointed out that at this Canton Fair, new products, green products, and products with independent intellectual property rights accounted for 23%, 22% and 25% respectively."Innovation toward new growth, green development and intelligent transformation has evolved from an extra advantage for individual enterprises into the fundamental foundation for China’s foreign trade to weather market headwinds."
As a typical representative of this trend, NewGonow redefines the lifestyle attributes of RVs through technological innovation, building irreplicable technological barriers in the global market.

 

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From "Product Export" to "Brand Globalization"


A researcher from the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce analyzed on the program:"Against the current global backdrop, Chinese foreign trade enterprises are leaping from cost-driven growth to value-driven development."
This judgment precisely summarizes NewGonow’s globalization path.
Different from the export model that simply competes on price, NewGonow has always adhered to branding, localization and differentiation. Having been deeply rooted in the Australia and New Zealand markets for years, the company has become a model of China-Australia economic and trade cooperation. It is accelerating the replication of the "Australia-New Zealand model" to expand into mainstream European and American markets, forming a two-wheel-driven pattern of overseas breakthroughs plus domestic in-depth cultivation.
From selling products to building a brand, and from going global to climbing up the global value chain, NewGonow has built a genuine global competitive moat with a long-term philosophy.


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By taking NewGonow as a typical case, CCTV's Focus Interview reveals the underlying code behind the resilience of China's foreign trade:
It is not a passive stress-bearing capacity, but an active growth capacity through upgrading;
It is not the isolated courage of individual enterprises, but the collective wisdom of industrial chain collaboration;
It is not short-term profit-seeking, but the long-term commitment to in-depth brand cultivation.
From the independent and controllable supply chain, to the innovation, green transition and intelligent upgrading of products, and further to the global establishment of independent brands — enterprises like NewGonow are pooling their individual strengths to forge the solid confidence of China's foreign trade. Such confidence is strong enough to underpin China's foreign trade development as it forges ahead across the globe with enduring resilience and boundless vitality.