Recently, the 2026 Melbourne Caravan & Camping Leisurefest concluded successfully at Sandown Racecourse in Melbourne. As Victoria’s second‑largest caravan and camping industry showcase, the event brought together many of Australia’s leading caravan brands and outdoor supply‑chain businesses. Drawing more than 20,000 visitors in total, it stands as a benchmark annual event for Australia’s caravan industry.

Snowy River Caravans, the flagship Australian brand under New Gonow RV, made a high‑impact appearance at the show. It marked the official Australian launch of the full MY’27 new model range and its brand‑new 48V electrical system. Thanks to innovative product capabilities, an outstanding stand experience and stellar customer feedback, the brand took home two prestigious honours — the Best Stand Award and the People’s Choice Award. This dual recognition demonstrates the robust global competitiveness of a Chinese caravan brand.

New Launch! Major Upgrade to the 48V All‑Domain Power System

This show marked the first public appearance of Snowy River’s MY’27 series at a major industry expo in Victoria. Moving beyond traditional stand displays, the brand created an immersive, scenario‑driven launch experience space to showcase the core strengths and lifestyle appeal of its new‑generation models in a comprehensive, multi‑dimensional way.

While most caravan products across the industry still rely primarily on 12V power setups, Snowy River has taken the lead in fitting the 48V electrical system as standard across the entire MY’27 range, launching this market‑leading power platform for the first time in Australia. Deeply optimised for core local use cases including Australian outdoor caravan living, long‑distance road trips and off‑grid camping, the system greatly improves the vehicle’s power stability, runtime and practicality out in the wild, delivering a smarter, more liberated caravan lifestyle for Australian owners.

Over the four‑day show run, the stand maintained strong foot traffic. A large number of trade visitors and end consumers came to experience the caravans in person, getting a first‑hand look at Snowy River’s technical innovations and quality upgrades, earning widespread market acclaim.

Crowned with Two Awards! Dual Recognition from the Industry and Customers

Amid fierce competition from numerous local and international brands at the show, Snowy River stood out with its outstanding brand presentation and robust product strength. Securing these two prestigious awards marks a dual breakthrough for the brand in reputation and overall capability.

Among the honours, the Best Stand Award is a major Victorian industry accolade that Snowy River has claimed once again after a three‑year hiatus. It represents high recognition from industry authorities for the brand’s stand design, brand image building and immersive lifestyle experience, fully demonstrating its mature overseas operation capabilities and premium brand positioning. Meanwhile, the People’s Choice Award, voted for by show attendees, is a highly coveted public honour. Standing out among more than 23,000 show visitors, this win offers direct proof of the formidable performance of the new MY’27 range, as well as Snowy River’s deep‑rooted user reputation and brand influence across the Australian market.

Overseas Deep Cultivation: Steadily Advancing Globalisation Strategy

The outstanding results achieved at this expo are the fruit of Snowy River’s long‑term commitment to the Australia and New Zealand market, with a continued focus on product innovation and refined brand operations. Miao Xuezhong, Founder of New Gonow RV, attended the Melbourne show in person. He toured the brand stand, experienced the full MY’27 range and the new 48V electrical system first‑hand, and gathered on‑the‑ground market feedback. He expressed high recognition of the brand’s achievements at the show.

Miao Xuezhong stated: “Winning the two awards alongside the new‑model launch represents dual recognition of Snowy River from the industry and consumers alike. Australia is a mature caravan market worldwide. Continued breakthroughs here stand as the best testament to the brand and team’s long‑term overseas commitment. The upgraded 48V electrical system is a core achievement born from the brand’s focus on user needs and dedication to technological innovation. New Gonow will further deepen its globalisation strategy. With robust smart manufacturing, high‑quality localised services and ongoing product innovation, we will consolidate our advantages across Australia and New Zealand and keep showcasing the core competitiveness of Chinese caravan brands.”

Pressing Forward, Empowering Global Caravan Living

New Gonow RV empowers global caravan living through smart manufacturing. At the Melbourne Leisurefest, Snowy River successfully delivered on three core objectives: launching its new‑product technology, winning industry honours and elevating brand momentum.

Photo: Team of New Gonow Snowy River Australia

Going forward, Snowy River will leverage New Gonow RV’s strengths in global R&D and smart manufacturing to iterate on core technologies, refine product quality and optimise localised services. It will continue to deepen its footprint in the Australian market, share a free, refined and diverse outdoor philosophy and caravan lifestyle with global customers, and steadily advance New Gonow RV’s globalisation strategy.