Recently, Australia's largest annual caravan and camping outdoor event exhibition successfully concluded at Melbourne Showgrounds. New Gonow RV Australia (Snowy River) shone brightly at this exhibition, with order volumes increasing by 50% year-on-year and brand recognition significantly enhanced, further consolidating its leading position in the Australian and New Zealand markets.
With the enhancement of brand influence and the increase in product display demands, New Gonow RV adopted a unique dual exhibition stand design at this exhibition, separately used for displaying on-road caravans and off-road campervans. This innovative layout not only met the needs of displaying different models but also stood out at the exhibition, especially the off-road stand, which attracted a large number of visitors with its unique display method and the outstanding performance of the off-road campervans. The off-road campervans on the stand, with their robust off-road capabilities and unique design charm, became a major highlight of the exhibition.
At this exhibition, New Gonow RV heavily launched two new campervans, the SRV Campervan. These two models, based on the LDV Deliver 9 and Ford Transit van, are both practical and price-competitive, further enriching the product line in the Australian and New Zealand markets. Andrew Crank, CEO of New Gonow RV Australia, revealed that these two new models are just the beginning of Snowy River's new power campervan series, and more and larger-sized campervans will be launched in the future to meet the needs of different consumers.
Currently, New Gonow RV Snowy River is entering new RV niche markets at an astonishing speed. In just a few months, it has successively launched new off-road hybrid models and motorhome campervans, with a product development and launch speed that is rare in the industry. This strategy of quickly responding to market demands and a series of rapid implementation actions not only demonstrates New Gonow RV's strong research and development capabilities but also highlights its leading position in the caravan market.
To fully showcase the superior performance of New Gonow RV products, the Australian company also specially arranged for locally renowned influencer drivers to conduct live vehicle demonstrations at the exhibition site. The drivers showcased the off-road capabilities of New Gonow RV's self-developed independent suspension Hybrid campervan at the exhibition, attracting a large crowd of visitors. The outstanding performance of New Gonow RV and the superb skills of the off-road drivers won rounds of applause and high praise from the audience, further enhancing the brand's market popularity.
At this exhibition, the New Gonow RV Australian team demonstrated stronger combat effectiveness and professionalism, with high evaluations from participating customers in terms of product explanations, after-sales service, and warm exhibition visitor reception services. This efficient and professional service capability not only enhanced customer trust but also won more loyal users for the brand.
The success of this exhibition not only demonstrates the strong competitiveness of New Gonow RV in the Australian and New Zealand markets but also lays a solid foundation for the advancement of the brand's globalization strategy. As the first listed Chinese RV company, since successfully landing on the Hong Kong Stock Exchange, New Gonow RV's brand influence, product strength, and marketing power have grown rapidly simultaneously. In the future, with the further strengthening of collaboration between the Chinese and Australian companies, the development prospects of New Gonow RV within the RV industry are immeasurable.